By day, I am a brand strategist at an ad agency; before that, I was a digital strategist. I think having this job while trying to build my art business is a bit of a blessing and a curse type thing.
A blessing, because I know so much about branding, marketing and digital advertising. I can’t imagine trying to build and manage a website, email newsletter and social media presence, or think through all the other customer touchpoints, without the background I have. A curse though, because I am acutely aware of all the things I should be doing but don’t have time – or haven’t made time – to do.
I know, for instance, that I should have a unique selling proposition, or point of difference. At minimum, I should at least know who I am as an artist – what my brand is. I’ve been struggling with that because I like to experiment with different styles and am constantly inspired to try new things. But, I know the more I can focus my work, the better.
So I gave it a try recently and wrote something akin to a mini-artist statement/brand promise. Goodness knows I haven’t worked my way to a tagline yet.
What do you think? Does this reflect my art?
“From vast, clear skies to dramatic cloud formations, Catherine Freshley’s paintings transport the viewer to a place that is familiar and comfortable – even ordinary. Her work attempts to capture and showcase the transcendent beauty in our everyday scenes – back roads and fields and the expansive skies above them. Her work is representative but, at times, spare. She omits intricate detail, allowing viewers to layer their own memory -- their own meaning -- onto her paintings.”
Speaking of constant inspiration, I took the reference photo for this most recent painting while stopped in traffic in front of a Wal-Mart! Take it in, guys, beauty is never hard to find.