Don't be a
Think of these guides as a love letter, from my studio to yours — everything I have learned in the past decade…everything I think you should know.
Whether you are itching to sell your first piece or itching to leave your day job, my guides, give you the actionable steps, no-nonsense tips and tricks and nitty-gritty social media details that I have spent the last decade learning and using.
Additionally, my guide How to Build Mobile Gallery Display Walls, gives step-by-step instructions for building a wall that is highly functional and allows you to display your work in a professional, attractive way.
Being a working artist is about so much more than simply producing your work. If you are a working artist, you are running a business!
I have been self-employed, making the majority of my income from art sales, for almost five years. I was able to easily make this transition from full-time ad agency employee to now, full-time artist largely because I have a professional background in advertising. On numerous occasions I have said, “I can’t imagine trying to be an artist without having worked in advertising – I actually know how to market and sell my work.”
Unless you’re already working in advertising or marketing, you’re probably not somehow going to acquire seven years’ worth of on-the-job knowledge on your own. And I get it – even though I am truly interested in the business side of my business, I would always rather be painting. In an effort to help artists trying to figure out how to sell their work and how the heck to become a full-time artist, I have written three resource guides. They lay out for you the same step-by-step path I took – only sharing the things that worked, of course! – and will arm you with the business and marketing savvy that you’ll definitely need as you chase this dream.
LOTS OF PEOPLE ARE FULL OF GOOD ADVICE.
WHY SHOULD YOU LISTEN TO ME?
I paint, personally market, and sell more than 100 paintings per year.
I worked on award-winning digital marketing campaigns at an ad agency for seven years
I have increased my art sales for eleven years straight and in 2019 and 2020, exceeded $100,000 in sales.
“‘Grow Your Business’ was just perfect and everything was explained so well and with enough detail to get the point across but also without overwhelming the reader. I felt like everything was perfectly mapped out step-by-step and very clear. The formatting was great as well. This guide is absolutely amazing and gold for anyone who is starting out in the biz. Honestly, I wish I could have read this two years ago and saved me all the trial and error and countless hours of watching YouTube videos.” - Sarah Roethle
“Catherine's advice is clear, concise, and immediately applicable to the emerging artist.” - Brianna Joy Seipel
“These guides are full of such valuable information! I love your straightforward and concise writing style! Growing an art business and sharing my work is intimidating, but you’ve broken it down into actionable steps. The charts and lists are really helpful. Reading them has given me a road map for taking my art side hustle to a more profitable business. My mind is buzzing with ideas!” - Chelsi Wallingford