In contrast to the many stereotypes about artists, I love selling my work, I love business and I love treating my artistic practice like a business.
I am fortunate to have worked at an ad agency for seven years; while there, I learned so much about marketing in general, and digital marketing specifically. Over the past few years, I have written a lot about marketing for artists, and more broadly about advice for artists just starting out. I have collected all those posts here so they are easy to find and get to. I also have a couple resources focused on actually painting (rather than on the business aspect of being an artist).
This PDF helps you make sense of the overwhelming aisle of paints and brushes. I share my favorite colors and when I think it’s important to invest in top-quality supplies and when I think you can save.
I’ll admit this chart and the instructions seem way more confusing than they actually are. If you can figure this out and make your own guide, it will be an invaluable tool. I have used mine since Painting 101 at Tulane in 2006.
This post talks about being visible, being open for business and being professional.
This post talks about being open for business and the logistics of actually making sales.
This post goes into detail on being professional and shares the top five things that I think help you look like a pro.
Showing your work at an art festival is no joke. This post gets into all the details about tents, walls, lights, weights, rain…you name it.
We all know pricing is one of the hardest things for artists. This post will help you think through how to price your work.
What else would you like to learn? Let me know in the comments or email me at firstname.lastname@example.org.